Campaign Strategy Overview

ELI FROSS

Prepared by Blu Prnt Era LLC

Music Video

Google Ads

Approved for Google Search Ads and Display

The video has been cleared to run on Google Search and Display networks. These placements will drive awareness across Google's full advertising ecosystem with no restrictions.

Limited Approval for YouTube Video Ads (US)

Due to some content in the video, it received a limited approval status for standard YouTube video ads in the US. This means it can still run and reach viewers, but with a narrower eligible placement pool. The campaign is active and already generating impressions regardless.

Fewer Restrictions in Canada and Tier 2 and 3 Countries

For YouTube ads, the video runs with significantly fewer content restrictions in Canada and other Tier 2 and Tier 3 countries. This gives us more room to reach engaged audiences internationally where the content policies are more flexible, maximizing the video's exposure beyond the US market.

Early Results from Canada

We are already seeing strong traction. The campaign has generated over 400 clicks from Canadian audiences, proving real engagement is happening right now. Below is a live screenshot from the campaign dashboard.

Live campaign data showing 468 clicks and 1,572 impressions

Spotify Campaign Strategy

For Spotify, we are running a blended strategy that combines worldwide targeting with a focused layer of US targeting. This approach is designed to make the budget work as efficiently as possible while still putting the music in front of the right fans.

Worldwide Reach

Captures high-engagement listeners globally, lowering cost per stream while building real fan discovery.

US Targeting Layer

Keeps the core audience in the US warm, ensuring Eli's existing fanbase and relevant new listeners are reached directly.

Why This Approach Works

Mixing worldwide and US targeting allows us to stretch the budget further without sacrificing quality. Listeners discovered globally can still trigger Spotify's algorithm the same way US listeners can, leading to playlist placements and increased organic reach over time.

Algorithmic Traction We've Seen

Note: Algorithmic placement is not guaranteed. The following example shows the quality of traffic our campaigns deliver, which can trigger further reach through Spotify's recommendation engine.

A previous client appearing in Discover Weekly, Radio, Mixes, and more within 28 days

Campaign Investment

$1,000

One-time payment to launch your full campaign

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